"Low competition" is not a badge a tool prints next to a keyword. It is a fact about the search results: who is in the top 10 and how hard they are to displace. Here is how to find such keywords — with demand, not just with a green number.
Most tools compute difficulty from backlinks of the ranking pages. That misses three things founders run into every week: the query is a brand name (12,000 searches for someone else's product), the top is held by store giants with hundreds of thousands of ratings, or the volume is a Google Ads group — five wordings that share one number while real clicks go to a single one. A keyword can be "difficulty 15" and still be unwinnable.
| Term | What it means in practice | How the report shows it |
|---|---|---|
| Long tail keywords | 3–5-word queries with small volume each but exact intent | The "queries for exactly this kind of product" list, with real clicks |
| Keyword gap | Keywords competitors rank for and you don't | The gap table: keyword, searches, how many competitors rank |
| Niche keywords | Queries specific to a segment (a role, a situation, a platform) | Your own phrases checked: demand or "people search differently — this way" |
| Low competition keywords | Demand + a top 10 you can enter | Difficulty per keyword with the top-10 composition, plus the "opportunities" list |
The Riwords report runs this method for your app or website in about 20 minutes: competitors, hundreds of candidate keywords with real clicks, difficulty with the top-10 composition, the gap, and a short list of opportunities with the action for each — title, page or article. $49, one-time.
Start with the free competitor analysis on riwords.com: it shows your competitors and the keywords they put in titles. Then, for the phrases you care about, check who sits in Google's top 10 — if it is forums and small sites, the keyword is winnable. The paid report does this for hundreds of keywords with real clicks.
Numbers differ by tool; what matters is the top 10. If it contains Reddit, small sites or apps with few ratings, a new product can enter in months. If it is Wikipedia, big media or apps with hundreds of thousands of ratings, plan for a year or pick another keyword.
Expand from your seed phrases (suggestions, related queries, competitor keyword lists), then filter by real clicks rather than volume. Long-tail phrases often show tiny volume but exact intent — the report keeps them in a separate list.
Keywords your competitors rank for and you don't. Because competitors already get traffic from them, the demand is proven; the report lists the gap with search volume and how many competitors rank for each.
Yes — you list the phrases you plan to rank for and the report checks them literally. In one case 'meditation for founders' had 0 searches while 'stop overthinking' had 1,600; the report shows what people type instead.