The one question behind a hundred searches — what keywords are my competitors using?, how to find competitor keywords, how to see what keywords competitors are using, keywords used by competitors — has a concrete answer. Here is how to get it, and what to do with it.
Enter a competitor's website, App Store link or Google Play link. You get the queries it ranks for, with monthly searches — 25 rows, 3 checks an hour, free.
| Keyword | Searches / month | CPC, $ |
|---|
This is one competitor and its top 25 queries. The full report finds all your competitors and adds real clicks, difficulty and the gap — where several of them rank and you don't.
A competitor's keywords are the search queries its product shows up for. There are three different lists, and most guides mix them up:
| Where | What the list is | Why it matters |
|---|---|---|
| Google (organic) | Queries the competitor's website ranks for, with position and monthly searches | This is the traffic they get without ads — and the topics you can take |
| App Store / Google Play | Queries inside store search where the competitor's app ranks | Store keywords decide installs; they differ from Google's |
| Google Ads (paid) | Queries the competitor bids on, with cost per click | Shows which words convert well enough to pay for |
Your real competitors, the keywords each one ranks for (store and Google) with monthly searches, real clicks and cost per click, the keyword gap, difficulty for each keyword (who is in Google's top 10, how strong the apps in the store are), a check of your own phrases, plus what competitor users praise and complain about and competitor pricing. Web page, PDF and Excel at a permanent link. One report, $49, no subscription — and the free competitor analysis first, so you see the competitors and their title keywords before paying.
Paste your app store link, website or a plain description into the free competitor analysis on riwords.com: you get your ten real competitors and the words they put in their titles. The full ranked keyword lists per competitor, with search volume and real clicks, are in the paid report ($49, one-time).
They are different lists. In Google we take the queries the competitor's website ranks for; in the App Store and Google Play we take the queries the app ranks for inside store search. The report shows both, because store keywords decide installs and Google keywords decide website traffic.
The report shows cost per click for every keyword, which tells you which competitor keywords are worth paying for. The same keyword list serves organic and paid: if a phrase has real clicks and a CPC, someone already pays for it.
Yes. You list the phrases you plan to rank for and the report checks them literally — demand, real clicks, difficulty — and shows what people type instead when a phrase has no demand.
Those are subscriptions built for SEO specialists and give you data to interpret. Riwords is a one-time report for a founder: it finds the competitors for you, adds real clicks and difficulty, checks your own phrases, digests competitor reviews and pricing, and ends with what to do first.