SEO competitor analysis — as a one-time report, not a subscription

Competitor analysis tools give you dashboards; agencies give you a $2,000 deck. Most founders need something in between: a clear answer to who are my competitors, what do they rank for, and where can I win — once, before the next decision.

What a competitor analysis should answer

QuestionWhere the answer comes from
Who are my competitors, really?Not your list — the products that appear for the phrases your users type, in the store and in Google
What keywords do they rank for?Their organic keyword lists with searches, real clicks and cost per click; the keyword gap between them and you
How much traffic do they get?Estimated traffic of the pages that rank in the top 10 for each keyword
Why do users choose them — and where do they fail?1,000+ of their reviews: what people praise (that is what they pay for), what they complain about, who actually uses them
What do they charge?Prices and trials from the stores, per country
Does AI recommend them?What ChatGPT, Claude, Gemini and Perplexity answer to your users' questions — and whom they name

How the report does it

  1. Competitor search. A dozen phrases your users would type → every product that appears → scored by breadth and position → an AI drops platforms, articles and unrelated categories. Each competitor comes with the query it was found by.
  2. Keyword lists and the gap. The queries each competitor ranks for; keywords where two or more competitors rank and you don't.
  3. Difficulty per keyword. Who is in Google's top 10 (forums and small sites vs. big brands), how strong the apps in the store are (median ratings), whether the query is a brand name. This is where "big volume" turns into "winnable" or "not for a year".
  4. Competitor cards. Positioning from the listing, audience from reviews, what users value and miss, pricing.
  5. An expert conclusion. Is organic growth realistic, roughly how much traffic, what to do first, what the risks are — with the method stated, so you can argue with it.
Free first. The free competitor analysis tool on the homepage shows your ten competitors, the words they put in their titles and what their users complain about — in about a minute, no signup. The full SEO competitor report is $49, delivered as a permanent link with PDF and Excel. See a real sample report →

Questions people ask

Is there a free SEO competitor analysis tool?

Yes — the free competitor analysis on riwords.com. Paste a store link, website or description and you get your ten real competitors with their weak spots, the keywords they use in titles and what their users complain about. No signup.

What is in an SEO competitor report?

Competitors with positioning and the query each was found by; the keywords each competitor ranks for with search volume, real clicks and CPC; the keyword gap; difficulty per keyword; competitor reviews digest and pricing; AI-assistant visibility; an expert conclusion with a traffic estimate. Web page, PDF and Excel.

Does it work for a website, not just an app?

Yes. For a website or SaaS the competitors come from Google search and the keyword lists are the queries their sites rank for.

How do I do SEO competitor analysis myself?

Type the phrases your users would type, list who appears, pull each competitor's ranking keywords from a keyword tool, check real clicks, then look at who sits in the top 10 for each keyword. The report does exactly this, once, for $49 — instead of a monthly subscription.

How is this different from competitor analysis tools like Semrush or SpyFu?

They are subscriptions for specialists; you get data and do the analysis. Riwords finds the competitors, computes the gap and difficulty, reads the reviews and pricing, and writes the conclusion — a finished analysis, not a tool.

Free competitor analysis — find my competitors' keywords