Competitor analysis tools give you dashboards; agencies give you a $2,000 deck. Most founders need something in between: a clear answer to who are my competitors, what do they rank for, and where can I win — once, before the next decision.
| Question | Where the answer comes from |
|---|---|
| Who are my competitors, really? | Not your list — the products that appear for the phrases your users type, in the store and in Google |
| What keywords do they rank for? | Their organic keyword lists with searches, real clicks and cost per click; the keyword gap between them and you |
| How much traffic do they get? | Estimated traffic of the pages that rank in the top 10 for each keyword |
| Why do users choose them — and where do they fail? | 1,000+ of their reviews: what people praise (that is what they pay for), what they complain about, who actually uses them |
| What do they charge? | Prices and trials from the stores, per country |
| Does AI recommend them? | What ChatGPT, Claude, Gemini and Perplexity answer to your users' questions — and whom they name |
Yes — the free competitor analysis on riwords.com. Paste a store link, website or description and you get your ten real competitors with their weak spots, the keywords they use in titles and what their users complain about. No signup.
Competitors with positioning and the query each was found by; the keywords each competitor ranks for with search volume, real clicks and CPC; the keyword gap; difficulty per keyword; competitor reviews digest and pricing; AI-assistant visibility; an expert conclusion with a traffic estimate. Web page, PDF and Excel.
Yes. For a website or SaaS the competitors come from Google search and the keyword lists are the queries their sites rank for.
Type the phrases your users would type, list who appears, pull each competitor's ranking keywords from a keyword tool, check real clicks, then look at who sits in the top 10 for each keyword. The report does exactly this, once, from $24 — instead of a monthly subscription.
They are subscriptions for specialists; you get data and do the analysis. Riwords finds the competitors, computes the gap and difficulty, reads the reviews and pricing, and writes the conclusion — a finished analysis, not a tool.